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Multisensory marketing and design

Touchscreen aus Kohlenstoff

My name is Anna Fenko. I received the Ms degree (cum laude) in Psychology from Moscow State University (Russia) and a PhD in Multisensory Product Experience from Delft University of Technology (the Netherlands).

My research interests focus on the influence of multisensory design on product experience and consumer choice. My research goal is to help in promoting health, well-being and sustainability through multisensory design of products, retail environments and communication tools.

I conducted research in economic psychology, consumer behaviour, product design and multisensory marketing at Moscow State University (Russia), Rice University (Houston, USA), TU Delft (the Netherlands) and the University of Twente (Enschede).

I am interested in collaboration with academic and industrial partners in the fields of multisensory product design, food packaging, retail environment and digital communication tools.